
"I Love Rock 'N Roll"
- The Arrows enduring legacy -
I had only been living in England 6 months when my new
band Arrows charted with our RAK Records,
Mickie Most produced debut single "Touch Too
Much," with the record peaking in June 1974 at #6 in both the UK Disc and
NME charts. I was the lead singer of the
band, and played bass guitar.
The song was written by the then red hot team of Nicky
Chinn and Mike Chapman, who seemed to be the
Midas duo of hit
songwriters at the time. So it came to pass that our band were given
another Chinn and Chapman song to record as
the follow up, a song that Suzi
Quatro had already passed up on recording
titled "Toughen Up."
As a rule, bands were given a Top Of The Pops (a very influential
BBC pop music show) follow-up performance
with their second record release if their debut single was a hit. It's a
courtesy, almost always a given. In the Arrows case this was not so. It was
the beginning of what would become a chain reaction
of recurring nightmare scenarios for the band.
The reason? Chinn and Chapman had just
signed the band Smokie, and were pulling out
all the stops for their new band, who were also, like Arrows, signed to
RAK records. When the Arrows "Toughen Up"
Top Of The Pops TV appearance came around, RAK
records instead gave the Arrows slot on the show to
Smokie, with their debut single "Pass It Around."
Mickie Most's
brother Dave assured us not to worry, that they would get a TV performance
for us the following week with our single. It never happened. The Arrows
record floundered around the top 50 on the momentum of our previous hit and
popularity in the teen press, but the record never entered the top 30
without that crucial TV appearance.
It irks me to recall that
Smokie's debut single "Pass It Around" was not a hit, even with them
usurping our Top Of The Pops appearance. Arrows' "Toughen Up" TV slot was
sacrificed to Smokie for nothing.
In fact, Arrows had no significant UK TV appearances with
the "Toughen Up" single at all. Just a few short interviews on a show called
Saturday Scene, and a quick, poorly lit, bare bones Mike Mansfield produced
promotion film that was shown a bit in Europe. We had after all won the
prestigious Dutch "Golden Lion" award for best new band of 1974, and
performed "Touch Too Much" at the televised awards ceremonies in Amsterdam.
There was a lot of interest in the group Arrows in Europe.
Factor in that in 1975 Chinn
and Chapman were busy writing for Smokie,
The Sweet, Mud, Suzi
Quatro and others. They had no material to
spare for Arrows.
So, in the winter of 1974 Mickie Most tried
recording a cover version of Johnny Burnette's hit "Dreamin'"
with Arrows, and also we wrote a new tune titled "Wake Up," a song later borrowed
by Dave Most in 1976 for the Eurovision song
contest and performed by the band Coco, oddly crediting our song's
composition on the Coco disc to himself and Phil Denys. We also wrote and
recorded a song called "Bam Bam Battering Ram." (1974's "Wake Up," "Dreamin',"
and "Bam Bam Battering Ram" were all finally, after decades, issued on EMI's
Arrows retrospective CD "A's B's and Rarites" in 2005). At the time all of
the new songs were scrapped by Mickie Most,
who felt although good recordings, they didn't sound quite like hits to him.
The band Arrows were capable of writing their own self contained material (I
had already written hit singles for my band Vodka Collins in Japan, prior to
Arrows) but this was not the way our producer (and
RAK records owner) Mickie Most worked,
generally preferring to separate songwriters
and artists. It's the Brill Building method
of artist production, one that was tried and true for Most, who was already
a legend at this point in time for producing hit after hit single for The
Animals, Herman's Hermits, Lulu, Hot
Chocolate, Yardbirds and the like.
The Arrows third single, the ballad "My Last Night With You" was in fact
written by Roger Ferris, best known as an engineer on
Beatles recordings, but also a fine
songwriter. The song was released in
February of 1975 to coincide with the RAK Rocks Britain Tour of the UK. The
tour comprised of Arrows, Suzi
Quatro, and Cozy
Powell's Hammer.
Both Suzi Quatro
and Arrows had singles out during the tour. Quatro
with "Your Mama Won't Like Me" and us with "My Last Night With You." To
everyone on the tour's amazement, and the
record company, the opening act Arrows record was
outselling Quatro's record! In spite
of this Suzi Quatro got a Top Of The Pops TV appearance first, before
Arrows. Given her seniority and superstar
status in the UK it wasn't surprising and we fully understood that.
The following week during the tour, we finally got our Top Of The Pops TV
Appearance, and like a scene from the film "Rocky," my underdog band Arrows
made it into the top 30, peaking at #24 in the UK charts during the tour.
Suzi Quatro didn't crack the top 30 in the charts with her record at all,
stalling out at #31. A shock to everyone at RAK
records.
Since Roger Ferris had written the hit "My Last Night
With You," it was no surprise that he presented more demos of his songs in
the summer of '75 to Mickie Most for Arrows
to record. They all were mid to slow tempo songs however, and the band were
worried about following a hit ballad with yet another ballad. We were a rock
band being led further and further into middle of the road territory with
each record release it seemed.
At about the same time Roger Ferris was presenting him new demos,
Mickie Most had us writing our own songs in
the RAK Records attic on the fourth floor of
the label's building on Charles Street in London, just above the
RAK publishing offices run by Brenda
Brooker. A barren room with no furniture and
windows that didn't open, we would hammer out songs and play them for
Mickie, who would pop his head in the room
every few hours to monitor our progress.
What Mickie Most asked for specifically was a three chord song with a
recurring riff and a melody that would rise
to a rousing chorus section. The verse had to be melodic, so that it could
be "whistled by people walking down the street" he'd say. Most also wanted
American-isms, U.S. slang. It seemed like
mission impossible for us, a complicated request, but he pointed out that
hit songs like "Summertime Blues," "Wild Thing" and "Louie
Louie" had only been three chords and had
those qualities.
We came up with a song called "Shake Me!" (later recorded and released by
Rick Derringer in 1983 on his "Good Dirty
Fun" album) that Mickie Most nearly liked. He said it wasn't quite there,
and he wasn't sure it was a hit, but that we should stay on that theme. He
felt it was very close to what he was looking for.
We went back to the Chelsea area of London where we all
lived only a few blocks from each other, and had some wine at our guitarist
Jake's flat near the Sloane Square station.
We then started to discuss how our label RAK Records was
going to be leading us into ballad territory if we didn't write an upbeat
rock 'n roll type of single ourselves, and we knew that we had to have
another up tempo song as the next record or we would probably lose our fan
base, meaning the teenagers who liked the energy of our debut single "Touch
Too Much," the biggest hit of our three singles. The Rolling Stones recent
hit record came up in conversation, titled "It's Only Rock N Roll." We
started talking about how much we "loved rock n roll," and asked each other "how
could the Stones apologize for rock music in that way?"
Guitars were grabbed instinctively, strumming started, and the chorus then
came tumbling out. In the key of E, we started to sing a very rudimentary
gang chorus version of "I Love Rock N Roll."
At first it was a one note melody line. Then, remembering how
Mickie Most had asked for a real melody, a
melody line was crafted that "could be whistled," as Most had requested.
The American-isms Mickie Most had asked for
were there as well in the "put another dime in the juke box, baby" line.
That was all that was written that day, the chorus lyric and melody over the
three chords, E-A-B. It was actually like working backwards, because the
song had it's peak now, a big chorus, but no verses.
I went home and started to play a
riff over three chords for a verse, with a
riff that would stay the same even though
the chords moved. It was also the method I used the same week for the song
"Shake Me!"
I was so convinced that the song "I Love Rock N Roll" would be a hit on that
very night, just based on the catchy chorus, that I got a brainstorm
straight out of a Rod Serling "Twilight
Zone" plot.
It would be a song about a fictional hit song!
The song "I Love Rock N Roll" would be a fictional hit song that exists
inside the song, as a hit of the day. The verse then had to be about the
kids in the disco who were singing the song
"I love rock 'n roll," which was their favorite song on the juke box, or
also singing it together on the way home after the dance.
In this private joke with myself, I had made the song a (fictional) hit
within the song lyric, even before it actually was a hit record. So, I
surmised, that when it actually became a hit for Arrows, it would be a sort
of double hit. The hit record, and the fictional hit that existed in the
lyric in the chorus.
Sitting in my tiny flat by candlelight with my Japanese
girlfriend Yoshiko sleeping only a few feet away, I softly sang the draught
into the condensor mic of a tiny Sony cassette machine, and the first verses
of "I Love Rock 'N Roll" were born.
The next day I ran the new concept by my business partner and
bandmate Jake Hooker, and we finessed the
song in the RAK attic, rehearsing it, going
over it again and again so that it would be presentable for
Mickie Most when he
finally poked his head in the door to hear new material.
Much to our relief, Mickie Most liked the song, and wanted to record it. We
went in to Manno's rehearsal room on the New King's Road in London and
rehearsed the tune to prepare it for recording. It was then that I got the
idea for the unusual time signature on "I Love Rock N Roll" at the end of
the chorus.
At first our drummer Paul Varley said "hey, you can't do
that," but I knew it would work because I'd already used the same method on
the end of the chorus of my song "Billy Mars." (This was with my group Vodka
Collins in Japan on our 1973 "Tokyo-New York" EMI records album). After
some protests, Paul finally listened to my logic and changed the beat after
the end of the chorus line "come on take your time and dance with me." The
unusual time signature worked a charm, as I knew it would.
In this same week Mickie Most then played us another song
on reel to reel tape, a demo by Roger Ferris called "Broken Down Heart." It
was a pretty good song, but without the instant energy of "I Love Rock N
Roll." Most took our band into Morgan Studios and cut both tracks, spending
only a cursory 20 minutes on "I Love Rock N Roll." They were all fast first
takes on "I Love Rock 'N Roll," and predictably the version turned out
ragged. Then we spent three long gruelling
days on the meticulous recording of "Broken Down Heart."
John Rabbit Bundrick was brought in to play
keyboards on "Broken Down Heart" and Chris Spedding
played acoustic guitar. These signs told us that the single was obviously
going to be "Broken Down Heart."
The first pressing of the Arrows fourth single in April of 1975 had "Broken
Down Heart" on the a-side and "I Love Rock N Roll" on the b-side. Christina,
Mickie Most's wife protested the decision to
put the record out with "Broken Down Heart" as an a-side. She loved the
song "I love rock n roll," and wasn't shy to tell her husband how she felt
about it. Ultimately she got her way, thus playing a big part in the story
of the song.
To be fair, a genius artist, Mickie Most seemed to be going through a "blue
period" as a producer, preferring to work on dark moody ballads. Case in
point, another Most produced act Hot Chocolate had, in the same week as
Arrows recorded "I Love Rock 'N Roll", cut "You Sexy Thing" and "Blue
Night," with producer Most originally putting the dirge-like emotional
ballad "Blue Night" on the a-side, and with the up-tempo
disco dance
blockbuster "You Sexy Thing" oddly on the b-side.
Both records were re-cut and flipped to a-side. Arrows
recorded a new and far better "I Love Rock 'N Roll" track at Abbey Road,
and Hot Chocolate re-recorded "You Sexy Thing" at Morgan Studios. The second
time out, the a-side "You Sexy Thing" was a big hit for Hot Chocolate, with
them getting the all so important Top Of The Pops TV appearance, propelling
the song up to the top of the charts.
Once again the Arrows had followed up their hit single "My Last Night With
You" without the generally guaranteed Top Of The Pops TV show appearance.
This time it went to a new RAK records group called Kenny and their second
single, a follow up to their hit dance record "The Bump."
It was a heartbreaker
for Arrows, but for us, disappointment following elation was becoming
routine.
In spite of Arrows getting our way and having the song "I Love Rock N Roll"
flipped to an a-side, and really positive reviews in the press, sadly there
was no plan for promotion. In fact we only got one TV appearance with the
record, and the disc careened around the lower regions of the Music Week/BBC
charts just under the top 50 for weeks.
The TV show we did do would be an important one for the band though, within
the context of the story of "I Love Rock 'N Roll". We went up to Manchester
England and did a spot on Muriel Young's
Granada/ITV
show called "Pop 45," and did our sole 1975 TV appearance of "I Love Rock N
Roll."
Muriel Young was so impressed with our band's
appearance that day that she offered us our own TV series, which would start
filming in March 1976. The Arrows as a unit were smiling again, but as usual
with the band, that happy expression would be short lived.
The Arrows released only two more single records. Picked
by Mickie Most, still in his "blue period,"
both songs were low energy ballads. A Roger Ferris song titled "Hard Hearted"
in the winter of 1975 (which I described
denigratingly at the time as an "Elvis after the army" tune) and an
even slower ballad written by Phil Coulter, 1976's "Once Upon A Time," our
last single ever, released a month before the first show of our new TV
series debut.
Due to a misjudgement of
tragic proportions, the band signed to a bungling manager, and Arrows fell
into a political and contractual situation which prevented us from releasing
any new records, and placed virtually "in Coventry," grey listed in the
British music business. History shows Arrows to be the only band in the
history of the music business ever to have a weekly pop music TV series (we
had two 14 week series, 28 shows in all, 56 airings with repeats in 1976 and
'77) and no records released during the run of ether series.
In spite of the unbearable situation of having our own TV
series and no records released, one very good thing came out of the shows.
In the UK in 1976 with her band The Runaways, Joan
Jett was already aware of the Arrows from our earlier energetic hits,
liked the band, and watched our TV series. As luck would have it, she saw us
do the song "I Love Rock N Roll" on our TV show, and liked the song so much
she vowed to some day record it, and she did. First in 1979 with Sex Pistols
Paul Cook and Steve Jones, then another version in 1981 as Joan
Jett and The
Blackhearts.
At last in 1982, with the Joan Jett cover of the song at
#1 for two months in the US charts, my original Rod
Serling-esque vision for the song came true, with it being a huge
hit, and with many people singing the fictional hit in the chorus out loud
in dance clubs. It became a legendary song on juke boxes all over the world,
as well as in the chorus of the song.
The song's journey is remarkable story right from the
start with the Arrows, and apart from the obvious attention given the huge
Joan Jett hit version, the song continues to
be successfully recorded in various styles and permutations over four
decades by artists such as Britney Spears,
Five, CJ jr,
Showaddywaddy, Joe
Piscopo, Girl Authority, Queen Of Japan, DJ
Niko, Hello, Weird Al
Yankovic, Reverend Run, Kathy X, Forever
Young and many more.
Alan Merrill
By kind permission of
Rock And Pop Shop
online magazine.